Sales Storytelling & Business Process Immersion
Executive Coach Carolyn Butcher and PR Expert Sarah Massey teamed up again in May to offer a two-session workshop for organizational leaders and business owners.
The teaching team offered a creative learning environment for writing your sales leadership story. Each workshop was held at the Affinity Lab, an entrepreneurial dream and action space on 920 U Street, NW in Washington, DC.
Workshop participants learned the fundamentals of crafting a business story of value, relevance, differentiation, and as a strategic resource.
In these master classes, participants learned the elements of sales storytelling and sharpened their ability to tell their business story to clients. The workshop leaders offered methods for engaging clients from the first interaction to final business results. Participants received tips, tools and time to identify strategies and steps to increase efficiency in business operations and practice telling their story in ways that delight and enhance the overall client experience.
To design a custom program for your organization, email Carolyn at
To learn more about how Massey Media can help you make headlines, visit: http://massey-media.com
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