Sales Storytelling & Business Process Immersion

Executive Coach Carolyn Butcher and PR Expert Sarah Massey teamed up again in May to offer a two-session workshop for organizational leaders and business owners.

The teaching team offered a creative learning environment for writing your sales leadership story.  Each workshop was held at the Affinity Lab, an entrepreneurial dream and action space on 920 U Street, NW in Washington, DC.

Workshop participants learned the fundamentals of crafting a business story of value, relevance, differentiation, and as a strategic resource.

In these master classes, participants learned the elements of sales storytelling and sharpened their ability to tell their business story to clients.  The workshop leaders offered methods for engaging clients from the first interaction to final business results.  Participants received tips, tools and time to identify strategies and steps to increase efficiency in business operations and practice telling their story in ways that delight and enhance the overall client experience.

To design a custom program for your organization, email Carolyn at

To learn more about how Massey Media can help you make headlines, visit: http://massey-media.com

• Posted Monday August 09, 2010 at 2:22 PM 0 comments
• Categories: Coaching, Industry Footprints

Tell Your Story

Carolyn teamed up with Sarah Massey of Massey Media last spring to offer a three-session workshop for organizational leaders and business owners.

The teaching team offered a creative learning environment, bringing a combined experience of over 30 years in sales, marketing, and public relations for corporations and non-profits.  Each workshop was held at the at the Affinity Lab, an entrepreneurial dream and action space on 920 U Street, NW in Washington, DC.

Workshop participants learned the fundamentals of storytelling for three distinct audiences: your team, your clients, and the press.

The workshop leaders shared this storytelling truth… How your audiences understand you can make the difference between winning a campaign, raising needed funds, and motivating your team to action. People want to be told stories, which means you have to craft your language and information in a way that is easy to hear.  Participants walked away with increased confidence in telling their leadership story to audiences with heart and authentic voice.

To design a custom program for your organization, email Carolyn at

To learn more about how Massey Media can help you make headlines, visit: http://massey-media.com

• Posted Monday August 02, 2010 at 1:58 PM 0 comments
• Categories: Coaching, Industry Footprints, Leadership

Your Sales Leadership Story

Carolyn will present What’s Your Sales Leadership Story? at the upcoming Georgetown University Leadership Coaching Conference on Friday, July 16, 2010.

A Brief Outline.  Storytelling is the language of leadership. Crafting a business story of value, relevance, differentiation, and as a strategic resource is a sales leadership story.

How does sales storytelling impact your business and your client’s overall experience?

In this workshop you will learn to increase your edge as a strategic partner and sharpen in your leadership ability to tell your business story to your client. You will receive tips, tools, and time to identify strategies and steps to increase the effectiveness of your business development process by practicing and telling your business story in ways that will delight your clients and enhance the overall client experience.

The session agenda will cover these main topics:
1. Elements of a sales story
2. Your business development process and the importance of client discovery
3. Time, tips and tools for crafting your sales story
4. Homework and recommendations for continued learning on the session topic

To design a custom program for your organization, email Carolyn at

To learn more about Georgetown University’s Leadership Coaching program, visit:
http://scs.georgetown.edu/programs/35/certificate-in-leadership-coaching

• Posted Monday June 21, 2010 at 9:17 PM 0 comments
• Categories: Industry Footprints, Leadership

Practical Tools for Managing Time, Energy & Stress

On May 18, 2010, Carolyn presented a workshop entitled “Practical Tools for Managing Time, Energy, and Stress” at the IPMA-HR Montgomery County, Maryland Chapter conference for human resource professionals. 

Carolyn offered workshop participants:  An Invitation.

“Do more with less” is our current workplace reality.  It often leaves us feeling distracted, overworked, unappreciated, overwhelmed, and with low energy to do the things that we enjoy.  This results in lower productivity, results that are less than excellent, and feelings of being disempowered and disengaged in the workplace.  “What if” there is a way to tap into our storehouse of energy daily to renew, find more time, mindfully manage one’s inner life, and change our workplace reality for the better?

Participants paired up to check in with each other on their current workplace reality, participated in a quick “Time at Work” assessment exploring a typical arc in the day, and boldly declared and made a determination on what is and is not essential through out the day.  The group also explored the influence of state of mind on state or work, sources of stress that are helpful and harmful, and identified ways to renew energy creatively and consistently throughout the day. The group then participated in simple breathing and stretching exercises to center and focus the mind and effectively release harmful stresses in the body. 

As a trainer, teacher, and a coach, Carolyn typically assigns homework and this workshop followed true to this practice. Each participant accepted the assignment to engage in the self leadership practice of writing and reflecting.  They also agreed to create a daily renewal checklist and a mind map of the week ahead. Participants committed to incorporating some of the centering exercises into their day and using the same mind map at the end of the work week to reflect and do a week-in-review.  The session closed on a high and feel good note.  Carolyn offered some resources on self leadership, balance, and renewal from some of her favorite authors and teachers.

**All titles can be obtained through Amazon.com, the author, or a major book-seller.  Enjoy!

-David Rock of http://www.resultscoaches.com/
Book: Quiet Leadership-Six Steps to Transforming Performance at Work

-Jim Loehr of http://hpinstitute.com/
Books: The Power of of Full Engagement and The Power of Story

-Peter Block of http://www.designedlearning.com/
Book: The Answer to How is Yes

-Sarah Susanka of http://www.susanka.com/
Book: The Not So Big Life - Making Room for What Really Matters

-David Whyte of http://www.davidwhyte.com/
Book: The Three Marriages - Reimagining Work, Self and Relationship

• Posted Monday June 14, 2010 at 9:41 PM 0 comments
• Categories: Carolyn's Bookshelf, Industry Footprints, Leadership